William Bacon Resume

Address: Park City, UT 84098 • Email: info@marketingbacon.com • Cell: (814)602-3678


“Strategic marketing leader with a proven track record in executing innovative digital live events, developing effective branding strategies, and driving revenue growth through engaging visual content and streamlined customer experiences.”

Experienced Marketing Director with a strong background in digital event execution, branding, and go-to-market strategies in broadcast and media industry. Successfully managed special events and web promotions, significantly increasing attendance, website traffic, and sales for the organization. Proven track record of producing engaging visual content that increases social media engagement, website traffic, and brand recognition. Skilled in designing and implementing streamlined and user-friendly platforms, resulting in reduced response time, higher customer satisfaction ratings, and increased customer retention.

Capable of training employees on new product features and technologies, leading to increased product knowledge and sales. Successfully launched and managed an online store selling snowboard and skateboard gear and apparel, generating significant sales revenue and maintaining a high customer satisfaction rate through exceptional customer service. Proficient in producing visually compelling graphics for ads and print collateral, increasing click-through rates and conversions, and driving more traffic and revenue for the organization.

  • Digital & Social Media Marketing
  • Go-To-Market Strategy Building
  • Digital event Planning & Execution
  • Customer Acquisition & Retention
  • Product Roadmap Development
  • Live Event Production
  • Adobe CC
  • HTML / CSS
  • Video & Graphics Editing
  • Budget planning & management
  • Brand Recognition & Visibility
  • Graphic Design & SEO/SEM

Professional Background

Coordinating Producer at BroadcastMed (BROADCASTMED ACQUIRED DIGITELL – DECEMBER 2021)
January 2022 to April 2023
Park City, UT

Responsible for communication between the Clients, Project Managers and the Virtual Producers. Responsible for the quality of the live production services execution.

Event Director at Digitell Inc. (Acquired by BroadcastMed)
May 2020 to December 2021
Park City, UT

Responsible for communication between the Clients, Project Managers and the Virtual Producers. Responsible for the quality of the live production services execution.

Director of  Marketing at Digitell Inc.
January 2014 to May 2020
Jamestown, NY

Responsible for outbound product marketing, including branding and go-to-market strategy and execution. Additionally, I work closely with product management on our platform roadmap, with a focus on social media integration and management. Responsible for the creation of all on-line sales aids, content marketing, and competitive analysis.

Director of  eCommerce Marketing at Nature’s Remedy
December, 2010 to January 2014
Ellicottville, NY

Web site development, web site traffic growth, social media. Developed brand strategy and statistics systems. Manage e-commerce and shipping systems.

Marketing Specialist  at Drift Innovation
July, 2010 to July 2013
Ellicottville, NY

Special Events and Web Promotions. Brand development, social media, video and graphics editor. Developed customer service support system. Product trainer.

  • Produced video content for 8 different media channels that netted over a million views/year
  • Developed and managed company website, support site, and marketing campaigns
  • Worked with engineers and chip vendor to optimize video quality
  • Provided key testing and insight for product developers
  • Trained and managed support teams worldwide, created online support portal
  • Athlete development
  • Developed and supported B2B relationships
  • Supported a worldwide Dealer network with company sales aids and personal training

Director of Marketing, eCommerce at Suburban Blend LLC
2007 to 2010
Jamestown, NY

Integrated website with 2 retail POS systems and shipping operation.  Direct all aspects of online and traditional print media campaigns.  Create and manage a myriad of social networking accounts and profiles.  Organize local events and promotions.  Manage remote store locations.

Multimedia Manager  at Peek’n Peak Resort and Spa
2006 to 2008
Findley Lake, NY

Directed and oversaw all aspects of the company’s multimedia assets.  Created and produced digital photography and broadcast commercials of products and services. Formatted and archived all images and videos.  Created and managed a new company website and user forum.  Conceived and accomplished resort photography to maximize the impact on the target audience. Increased youth awareness by developing new terrain parks

  • Taped, edited and even stared in podcasts, broadcast commercials, videos and presentations
  • Developed and managed company websites and Real Estate marketing campaigns
  • Increased web traffic 300% by creating a premiere regional website
  • Enhanced customer relations by producing 24/7 access to webcams and resort reports

Director of Multimedia at Bush Industries, Inc
2000 to 2006
Jamestown, NY

Directed and oversaw all aspects of the company’s multimedia assets.  Created and produced digital photography and video of products and services. Color corrected, formatted and archived all images and videos.  Created and managed a powerful web-based image gallery for key customers and sales representatives.  Conceived and accomplished catalog photography to maximize the impact
made on the target audience. Developed web based 3d visualizing tool for office planning.

  • Taped, edited and distributed company and customer training videos and presentations
  • Cut budgets in half by switching to in house DV video production and digital photography
  • Developed and managed eight company websites
  • Enhanced customer relations by producing 24/7 access to needed sales aids

Demonstration Leader and Product Tester at Burton Snowboards
1993 to 2007
North America

Represented Burton Snowboards worldwide at product demonstrations, sales meetings, and competitions. Lead the 2000 Demo Tour across North America and Canada. Key tester for big mountain boards and Step-In bindings. Competed in the World Extreme Snowboarding Championships in 1993 – 1994.  Action model published worldwide and featured in two national magazine ads

Guest Service Manager  at Alpine Meadows Ski Area
Winter 1998-99
Tahoe, California

Guest Services Manager responsible for base area customer-related operations and information.  Duties included basket and ski check, lost and found, greeting guests, information phone lines and mountain tours.

Special Training

Google Analytics Fundamentals
October 2013

Redbull ILLUME  – Photography Workshop
2007 Big Boulder, PA

Keystone Film  – Studio Photography
2002-2007 Buffalo, NY

Mercury Printing  – Prepress Color Correction
2004 Rochester, NY

Adobe Systems – Digital Video, and Advanced Photoshop
2002 Cleveland, OH & Rochester, NY